Telecoms and technology research
Subscriber, tariff and network-experience research for operators, ISPs and digital platforms.
Commissioned by: Mobile network operators, ISPs, device and handset brands, digital platforms.
Questions we answer
- ?What actually drives churn, as opposed to what customers say drives it?
- ?How will a tariff change land before we announce it?
- ?Where is network experience costing us customers, by location?
- ?What is our share of the second SIM, and what would win the first?
- ?How do data, voice and mobile money bundle in the customer's mind?
What we measure
- ·Churn drivers and switching triggers
- ·Tariff and bundle trade-off testing
- ·Network experience and coverage perception by ward
- ·Multi-SIM behaviour and primary-line share
- ·Device, app and platform usage
How we field it
Modes are chosen by what the question needs, not by what is cheapest. Read the method.
What you receive
A churn and tariff model with location-level experience mapping, sized to the markets you operate in.
With the dataset, the cross-tabulations and the method statement. The data is yours outright.
Where we field
54 African markets, to ward level where the administrative geography allows it. Kenya is mapped to all 47 counties, 290 constituencies and 1,450 wards.
Start with a scoping call.
Thirty minutes to fix what the study has to answer, the markets it covers and what it will cost. Nothing goes to field before you sign off the design.
Request a scoping call