// Commissioned research
Evidence for decisions that commit capital.
We design and field research across twelve sectors in 54 African markets. Every study is built around a decision, and every figure we hand over carries its sample size, its fieldwork dates and its method.
Sector practices
Real estate
Demand, unit mix and pricing evidence for developers, land owners and their funders, before capital is committed.
What we measure →Banking
Customer, product and brand research for banks, SACCOs, insurers and fintechs operating in cash-and-mobile economies, including customer satisfaction (CSAT) and Net Promoter Score measurement.
What we measure →Telco and tech
Subscriber, tariff and network-experience research for operators, ISPs and digital platforms.
What we measure →FMCG and retail
Shopper, pricing and distribution research for consumer brands and the retailers that carry them.
What we measure →Hospitality
Guest, source-market and pricing research for hotels, lodges, destinations and tourism boards.
What we measure →Aviation
Route, passenger and service research for airlines, airports and transport operators.
What we measure →Governance
Service-delivery ratings, citizen consultation and policy testing for governments, agencies and county administrations.
What we measure →Agriculture
Farmer, input and value-chain research for agribusiness, processors and the programmes that fund them.
What we measure →Health
Patient, provider and access research for health systems, insurers, pharmaceutical companies and health programmes.
What we measure →Energy
Connection, tariff and willingness-to-pay research for utilities, off-grid providers and energy programmes.
What we measure →Development and NGO
Baseline, monitoring and impact evaluation for donors, implementing partners and foundations.
What we measure →Child protection
Prevalence, drivers and pathway research on the harms that reach African children: trafficking, child labour, sexual exploitation and early marriage.
What we measure →Selected work
Loresho, Nairobi
A Nairobi residential developer
A mixed residential scheme combining apartments, villas and townhouses. The developer needed to settle the balance between the three formats before committing to a layout.
CAPI · Depth interviews · Comparable scheme audit
Kilimani, Nairobi
A Chinese development group
An apartment scheme in a dense, heavily supplied submarket. The question was which unit sizes and specification level would clear in a market where competing stock was already standing.
CAPI · Intercepts · Comparable scheme audit
Karen, Nairobi
A high-end residential estate
A premium gated estate where the buyer pool is small, hard to reach and unusually specific about specification. Conventional sampling does not work at this end of the market.
Depth interviews · CAPI · Referral sampling
Start with the decision, not the questionnaire.
A 30 minute scoping call fixes what the study has to answer and what it will cost. Nothing goes to field before you have signed off the design.
Request a scoping call