Voicepoint Africa
← All sectors

Aviation and transport research

Route, passenger and service research for airlines, airports and transport operators.

Commissioned by: Airlines, airport authorities, logistics operators, transport regulators.

Questions we answer

  • ?Is there real demand on this route, and who is flying it today?
  • ?What drives carrier choice when schedule and price are close?
  • ?How does the airport experience affect route selection?
  • ?What would move freight from road to air, or the reverse?
  • ?How do passengers value schedule, price, baggage and loyalty against each other?

What we measure

  • ·Route demand sizing and passenger profiling
  • ·Carrier choice drivers and loyalty behaviour
  • ·Airport experience and dwell-time spend
  • ·Freight and logistics mode choice
  • ·Trade-off testing on schedule, price and service

How we field it

InterceptsCATIOnlineConjointDepth interviews

Modes are chosen by what the question needs, not by what is cheapest. Read the method.

What you receive

A route or service case built on passenger evidence rather than schedule assumptions.

With the dataset, the cross-tabulations and the method statement. The data is yours outright.

Where we field

54 African markets, to ward level where the administrative geography allows it. Kenya is mapped to all 47 counties, 290 constituencies and 1,450 wards.

Start with a scoping call.

Thirty minutes to fix what the study has to answer, the markets it covers and what it will cost. Nothing goes to field before you sign off the design.

Request a scoping call

Other practices