Real estate and development research
Demand, unit mix and pricing evidence for developers, land owners and their funders, before capital is committed.
Commissioned by: Developers, quantity surveyors, land owners, REITs and project financiers.
Questions we answer
- ?What unit mix should we build, and at what sizes?
- ?Which specification and finishes recover their cost, and which do not?
- ?What will each buyer segment actually pay, and can they finance it?
- ?How much competing supply is already approved and coming to this corridor?
- ?Is the retail component viable, and which tenant categories are underserved?
What we measure
- ·Unit-type demand by bedroom count, size band and price point
- ·Feature trade-off testing on structure, finishes, fittings and amenity
- ·Willingness to pay, and mortgage or SACCO readiness by segment
- ·Absorption and time-on-market at comparable schemes
- ·Forward supply from construction registrations and county approvals
How we field it
Modes are chosen by what the question needs, not by what is cheapest. Read the method.
What you receive
A unit-mix recommendation with segment profiles, a priced feature hierarchy, and a supply pipeline count for the catchment.
With the dataset, the cross-tabulations and the method statement. The data is yours outright.
Selected work
A Nairobi residential developer
Loresho, NairobiA mixed residential scheme combining apartments, villas and townhouses. The developer needed to settle the balance between the three formats before committing to a layout.
- ·Demand by format across apartments, villas and townhouses
- ·Size and specification expectations within each format
- ·Buyer segments by life stage and financing route
- ·Competing supply in the surrounding catchment
CAPI · Depth interviews · Comparable scheme audit
A Chinese development group
Kilimani, NairobiAn apartment scheme in a dense, heavily supplied submarket. The question was which unit sizes and specification level would clear in a market where competing stock was already standing.
- ·Unit-size demand against standing and pipeline supply
- ·Specification and finish expectations at each price point
- ·Rental versus owner-occupier demand split
- ·Absorption at comparable Kilimani schemes
CAPI · Intercepts · Comparable scheme audit
A high-end residential estate
Karen, NairobiA premium gated estate where the buyer pool is small, hard to reach and unusually specific about specification. Conventional sampling does not work at this end of the market.
- ·Profiling of a low-incidence, high-value buyer pool
- ·Specification, amenity and security expectations
- ·Price positioning against the Karen and Runda competitive set
- ·Purchase triggers and decision timelines
Depth interviews · CAPI · Referral sampling
Where we field
54 African markets, to ward level where the administrative geography allows it. Kenya is mapped to all 47 counties, 290 constituencies and 1,450 wards.
Start with a scoping call.
Thirty minutes to fix what the study has to answer, the markets it covers and what it will cost. Nothing goes to field before you sign off the design.
Request a scoping call