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Energy and utilities research

Connection, tariff and willingness-to-pay research for utilities, off-grid providers and energy programmes.

Commissioned by: Utilities, solar and off-grid providers, regulators, energy programmes and funders.

Questions we answer

  • ?What will households actually pay for a connection, and over what term?
  • ?Why do connected households stay on low consumption?
  • ?What drives the choice between grid, solar and other fuels?
  • ?Where is willingness to pay strong enough to justify network extension?
  • ?How is a tariff change understood before it is announced?

What we measure

  • ·Connection and tariff willingness to pay
  • ·Fuel stacking and appliance ownership
  • ·Consumption behaviour and barriers to use
  • ·Off-grid and solar adoption drivers
  • ·Service reliability perception by location

How we field it

CAPICATIConjointDepth interviews

Modes are chosen by what the question needs, not by what is cheapest. Read the method.

What you receive

A willingness-to-pay curve by segment and location, tied to the network decision it informs.

With the dataset, the cross-tabulations and the method statement. The data is yours outright.

Where we field

54 African markets, to ward level where the administrative geography allows it. Kenya is mapped to all 47 counties, 290 constituencies and 1,450 wards.

Start with a scoping call.

Thirty minutes to fix what the study has to answer, the markets it covers and what it will cost. Nothing goes to field before you sign off the design.

Request a scoping call

Other practices