FMCG and retail research
Shopper, pricing and distribution research for consumer brands and the retailers that carry them.
Commissioned by: Consumer goods manufacturers, distributors, retail chains and their agencies.
Questions we answer
- ?What is our real price ceiling before volume falls away?
- ?Which pack size and format wins in which channel?
- ?Where are we losing distribution, and to whom?
- ?How does the shopper actually decide at the shelf and at the duka?
- ?Which retail categories are underserved in a given catchment?
What we measure
- ·Price sensitivity and pack-format testing
- ·Shopper behaviour in formal and informal retail
- ·Distribution and availability audits
- ·Category spend and destination by catchment
- ·Brand funnel from awareness to repeat
How we field it
Modes are chosen by what the question needs, not by what is cheapest. Read the method.
What you receive
A price and pack recommendation by channel, with a distribution gap map at the level you sell into.
With the dataset, the cross-tabulations and the method statement. The data is yours outright.
Where we field
54 African markets, to ward level where the administrative geography allows it. Kenya is mapped to all 47 counties, 290 constituencies and 1,450 wards.
Start with a scoping call.
Thirty minutes to fix what the study has to answer, the markets it covers and what it will cost. Nothing goes to field before you sign off the design.
Request a scoping call