Hospitality and tourism research
Guest, source-market and pricing research for hotels, lodges, destinations and tourism boards.
Commissioned by: Hotel and lodge groups, destination marketing organisations, tour operators.
Questions we answer
- ?Which source markets are actually growing, and what do they book on?
- ?What does the domestic traveller pay for, and what do they ignore?
- ?How does our property rate against the competitive set on the things that drive rebooking?
- ?Where should a new property sit, and at what rate?
- ?What is suppressing conversion between enquiry and booking?
What we measure
- ·Source-market sizing and traveller profiling
- ·Rate sensitivity and package trade-off
- ·Guest satisfaction and rebooking drivers
- ·Competitive set benchmarking
- ·Domestic versus regional versus long-haul demand
How we field it
Modes are chosen by what the question needs, not by what is cheapest. Read the method.
What you receive
A source-market and rate positioning study with the drivers of rebooking ranked and priced.
With the dataset, the cross-tabulations and the method statement. The data is yours outright.
Where we field
54 African markets, to ward level where the administrative geography allows it. Kenya is mapped to all 47 counties, 290 constituencies and 1,450 wards.
Start with a scoping call.
Thirty minutes to fix what the study has to answer, the markets it covers and what it will cost. Nothing goes to field before you sign off the design.
Request a scoping call